SAMSUNG
It’s not easy to be the trailblazer, the trendsetter, the pioneer because the more you stand out, the more hate you may receive.
Yet, Gen Z are well-known to be comfortable being in their own skin and so is the Samsung Galax Z Flip4. We are unique and we are proud of it. In order to highlight this “personality” of the Galaxy Z Flip4, we invite the most hated celebrities in Poland, Zabson and Julia Wieniawa, to join us in our campaign about daring to be unique, to celebrate our “one-in-a-kindness”.
MANIFESTO
SOCIAL POSTS
Julia and Zabson also talked about, how to be resistant to hate, on a special event we created.
POSTS PROMOTING AN EVENT
Line: Join us. Galaxy talks on 24.03.2023 in Galaxy Playground.
CREATIVE DIRECTORS: ROBERT ANTOLAK and DAMIAN KITOWSKI
COPYWRITER: ANNA KUBAS
ART DIRECTOR: DAGNY ROZNIAK