Penguin Books

Stuck at the bus stop? What if the poster read, "She was waiting at the bus stop while..." Suddenly, you're the hero of a story. With screens taking over, the book publishing industry is struggling. To encourage people to read more books instead of social media posts, we transform everyday places like bus stops, train stations, and shopping malls with real quotes from beloved books, turning ordinary moments into literary adventures.

We place quotes from books in locations that match scenarios and actions of the characters, helping people step inside those stories and feel like the main characters. Additionally, while waiting at these spots, they can scan a QR code on the posters to read a free sample or even buy the book on Penguin's website.

We also encourage people on social media to take pictures of themselves as heroes of their favorite stories with the placed quotes, using #LiveTheLiterature for a chance to get special discounts on Penguin books.