Paralympics
For years, people with disabilities have been symbolized by a single icon.
AWARD: SUMMIT CREATIVE AWARD 2018
FEATURED ON: ADS OF THE WORLD – COLORIBUS
But they are capable of so much more. To bring more attention and buzz around the upcoming Tokyo Paralympic 2020.
We redesigned a national symbol of access and invited people to see the ability beyond disability, the spirit of Paralympics.
We made a 22 custom symbols representing 22 sports at the games and made them available into the world.
But that is not all.
By using #thisable people could take a pictures of existing signs and add a special stickers to promote the campaign on social media.
