MAGNUM
What’s better way to launch the new Japanese ice cream flavour in China than utilizing the help of the most famous Japanese virtual influencer to highlight the unique combination of tradition and modernity that Japan is well-known for?
Our campaign, which includes the development of key visuals, TVC, social content and WeChat mobile website, took China by storm and successfully introduced the new Magnum Japanese matcha flavor ice cream to the big market.
TVC with our virtual girl
Key Visuals
Line: Magnum Matcha Ice-Cream
Wechat mobile website
